Client: Netflix & Riot Games
Role: Strategist, Copywriter, Director
Brief: Develop and execute a strategy to introduce viewers to the world of League of Legends, broadening the scope beyond gamers.
Execution: I concepted, presented, and sold through a suite of content to raise awareness and intent to tune-in among the Netflix audience. One of the hero pieces was a light-hearted video where we tapped a League of Legends influencer to teach a senior citizen how to play LoL while explaining the lore, and upcoming Netflix series, making it feel accessible to a new audience.
