Client: Spotify
Role: Senior Creative Strategist
Brief: Strategize and launch new social handles for @SpotifyStages and @SpotifyLive, to target and engage live music enthusiasts. This initiative is part of Spotify's larger plan to expand its footprint in live events and ticketing, encompassing the development of unique branded content and the execution of direct product marketing initiatives.
Execution: To foster a community of qualified live music lovers, I oversaw the production of artist lead franchises, timely and evergreen daily content, and ideated experiential activations to socially extend Spotify Stages concerts and partnerships. To tap into trends and culturally relevant live music moments, I also lead the charge to source UGC content from around the internet. In the first six months of launching the brand handles, I helped grow the accounts to 34.4k on Instagram and 1.4k on Twitter.
